The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers

The computerized promotion is a device used in the current presentation of period. number dynamic online entertainment customers Indonesia will reach 191 million January 2022. Elaborate plants are currently making beauty many people from different walks life. Besides having delicious varieties and shapes, elaborate can also be an exceptionally encouraging activity. Aglonema plant one high potential ornamental enterprises. This study aims to find out how consumer interest buying aglonema Zaky Flowers affected by promotional materials electronic word-of-mouth. Accidental sampling was identify respondents. In this study, multiple linear regression analysis analyze data. sequelae reviewing information obtained condition Y = - 3.109 + 0.238 X1 0.333 X2. conclusion that media has significant impact on consumers' supported fact t-hitung value variable (X1) 6,968 greater than t-table 3.177. esteem Electronic Informal (X2) 13,562 more remarkable 3,177 it assumed Verbal primarily affects expectation buy d 'aglonema Blossoms. calculated F 234,229 table 3.09 known.